The theme for the Colombo International Tea Convention 2024 is “Tea A lifestyle & A Livelihood”. The Logo is an abstract representation of the event’s essential values.
Each aspect has been carefully considered in order to produce a memorable and meaningful logo.
The central element of the logo is the tea leaf, which symbolises the essence of the event – tea in all its forms, flavours, and cultural significance. The tea leaf is delicately illustrated, showcasing the beauty and intricacy of nature, highlighting the purity and authenticity of tea.
To convey the sense of togetherness, we have carefully placed tea leaves in a circular intertwined arrangement. This composition represents unity, collaboration of stakeholders and inclusivity, emphasising the idea that the Tea Convention brings people from diverse backgrounds together to celebrate a shared passion for tea.
The global nature of the event is represented by a subtle globe silhouette in the background. This globe signifies the international nature of the Tea Convention, where tea lovers from around the world come together to exchange ideas, cultures, and experiences related to tea.
The purity of tea, both in terms of its taste and the integrity of the conventions theme is symbolised using the shape of a lotus flower, which is an universal symbol of purity.