Enriching Experiences And Excitement
COLOMBO INTERNATIONAL TEA CONVENTION 2024
24th – 26th July
Cinnamon Grand, Colombo, Sri Lanka
- Delegate Registration at the Convention Venue
- Delegate Registration at the Convention Venue
- Outcry Auction Experience
- Ceylon Tea Tasting Experience
- Welcome cocktail
- Opening Ceremony
- Session 01
Tea: What’s Hot and what’s Not?
Exploring what the future looks like for tea, and the biggest innovations and disruptions that are changing the retail landscape and shaping consumer preference.
- Lunch Break
- Session 02
The value of tea: achieving the right price for quality
Refocusing the price determinants of tea: differentiating tea to improve perceptions of consumers, present and future, and move product excellence up the value chain.
- Session 03
Equitably passing the right price down the value chain: Fair price as a global challenge
Reiterating the compelling reasons for equitable distribution and exploring the groundbreaking practices that can share opportunity down the value chain.
- Gala Dinner
- Session 04
Climate change: moving the crisis up the Tea agenda
A fresh focus on climate change and the breakthrough practices and climate smart thinking that may hold the key to a sustainable future.
- Session 05
Tea: A Livelihood? crafting a better future for the people of tea
An introspection into the legacy of tea and the transformative practices that are brewing better futures for the consumer and the people of tea.
- Session 06
Tech and Tea: an unorthodox pairing for a promising future
Learning from the innovations and advances that are transforming lives and creating new possibilities for tea from crop to cup.
- Closing ceremony
- Beach party
Choose from 03 curated excursions that will give you an insiders view of the Ceylon Tea journey. Explore lush green tea plantations and get exclusive access to production facilities that produce Ceylon Tea for the world.
